The Ugly Betty fan community is still in shock over yesterday’s news of the show’s benching by ABC. Life does go on, and there will be more news to report later, but, of course, foremost on our minds is the fate of our favorite show.
It might be wishful thinking but I keep coming back to “benching does not equal cancelling”. An ABC representative insists, “…Betty is a solid performer and there is no question that it will definitely be back to complete its season, just without repeats.”
Then there’s this: EOnline’s Kristin spoke to ABC insiders, and says, “The …read more

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Since my pretty negative Ugly Betty poll last week, I feel I should follow through with the promised positive one. For all my bellyaching and nitpicking, the third season of Ugly Betty is shaping up to be a great one – even up there with the first half of season 1.
For you numbers geeks like me, the ratings have been creeping up as well. This is a surprise, I expected a long, small erosion all season (as is the case with many shows beyond the first season). Now, the decline could still happen …read more

ABC president Stephen McPherson unveiled the 2008-2009 fall schedule for the network, and there aren’t a whole lot of changes.
“We’re returning our dominant core group of shows from last fall,” said McPherson. “The few openings we had we’ve filled with the kind of quality programming viewers have come to expect from ABC, and we have a very strong bench. As always, our focus is on delivering the best stories and most memorable characters on TV every day of the week, every week of the year.”
Luckily, ABC was smart enough to keep Ugly Betty in its most prime …read more

Apparently, Ugly Betty’s ratings in France have not been so good, but there’s still hope.  French television Magazine Arthelius, in the issue that hits the stands February 12, has two alternate covers, and one of them features Ugly Betty.

If you’re wondering why the French haven’t yet taken to Ugly Betty, here’s why:  the French network TF1is airing 3 episodes each Monday, the third one starting at around midnight!  No wonder.  However, Arthelius is encouraging its readers to watch the show – because as we all know, once people are exposed to Ugly Betty, they can’t resist.
Let’s hope Ugly Betty gets …read more

The ratings are out for Thursday (Thanksgiving night). The good news: Ugly Betty came in second in its time-slot to Survivor China, as it has all year.  Ugly Betty has been a solid second, and seems to be holding its viewership.
The bad news: this past episode could be called the best episode of the show that nobody watched.  OK, nobody is probably an overstatement.  However, Betty has been holding at a respectable 11 million for most of the year (with great numbers in the 18-49 demo), but Thursday night, 7.52 million watched. 
Numbers were down all around (Grey’s Anatomy got it’s worst …read more

The ratings are in for Thursday night, and for Ugly Betty, it’s a mixed bag.  Survivor: China won the timeslot, and Betty’s premiere ratings were down from last year’s.  But last year’s premiere was super-hyped and it was a pilot, so that’s probably not the best comparison. 
ABC’s two other programs on the night, the season two premiere of Ugly Betty and the series premiere of Big Shots, perform well, but Ugly Betty was off a good deal from its series premiere last year, and Big Shots opened in a slightly weaker position than last year’s timeslot occupant (the now canceled …read more