TV Guide has a good write-up about the upcoming Ugly Betty season 4 premiere and it’s tie-in with the United Nations-sponsored program Nothing But Nets.
The show cross-promotes the program in a very creative way, with Betty proposing a story about it in mode, complete with a mosquito-net-clothing photo shoot.  I would imagine some kind of (real) appeal is going to be aired during or immediately after the show as well.
The show’s stars recently appeared at the UN promoting the program (and the episode) in person.
"It’s really a perfect marriage," said Judith Light. "Betty Suarez is a person who has …read more

ABC has posted a short video of Daniel Eric Gold explaining a little about the REAL UN program “Nothing But Nets” that is tied into the Ugly Betty October 9 season premiere.  (Sorry, non-US readers.  I wish ABC didn’t restrict their YouTube postings, but they do).
 

As Gold explains, Nothing But Nets is a UN program where people can donate money, which is then used to buy mosquito nets for people in countries that are prone to malaria.
You can find out more about the program at its web site.
Gold also gives away a mini-spoiler (at least to me).  Betty’s tie-in between …read more