Ugly Betty season 3 is underway in the UK, and Diet Coke is a major sponsor.  They have launched a new, limited-edition Diet Coke bottle as a promotion, and recently had an exclusive photo shoot in Selfridges.
 

The photo shoot involved five Betty Suarez “look-a-likes”, and the video shows their transformations into Betty (time-shortened, of course).
The collector’s bottle was designed by Ugly Betty costume designer Patricia Field, and even comes with its own accessory collection so you can customize the bottle and put your own unique twist onto it.
Here is a close-up Twitpic of one of the bottles.
I’m having the …read more

You folks in the UK who watch Ugly Betty might have already seen this, but most of us in the US (outside of advertising insiders) have not.  This is a series of “idents” (which I’m taking to mean “video snippets identifying a show’s sponsor” – correct me if I’m wrong) for Diet Coke, which is a sponsor of Ugly Betty on Channel 4 and E4.

These have got to be some of the cutest little spots I’ve ever seen.
They are produced by London agency Mother, and they feature a marionette style puppet called Eleanor who is “a stylish, sassy, sophisticated puppet …read more