Marc Indelicato Working On A Clothing Line
November 28, 2008 by Tom
Ugly Betty’s Mark Indelicato is following through on his dream to start a clothing line. Indelicato was interviewed at the New York City Ballet opening celebration, and told New York Magazine all where his hypothetical line (which he’s been talking about for a while now) is in development.
“I want to do a jeans line for boys and girls that are sometimes too skinny to fit into jeans, or sometimes a little bit too husky to fit into some jeans,” Mark says.
This is good. In a tough economy, you’ve got to find a niche. Indelicato wants to relate the jeans to his Ugly Betty character, Justin: “And I think that it’s a great idea to start a jeans line by a boy that I play, who is fashionable all the time.”
Along with the jeans, Mark is working with designer Michelle Yin on dresses. “She just did drawings of three of the designs that I sent, and got fabric samples,” he said.
Instead of starting off at more upscale stores, Indelicato envisions selling at discount stores such as Wal-Mart and Target, taking the current economy into account. If successful, he’s then work his way into the swankier stores.
Smart kid.
More pics of Indelicato at the NYC Ballet opening after the jump.
I wish him luck. I just hope that he doesn’t have an eating disorder. In the episode in which he was trying out for “Billy Elliott,” his legs looked way too skinny. Maybe he just has high metabolism (which may very well change after he hits 25, as it did for me).
Since he’s aiming for the teen market, do you think the teenage guys will be brave enough to buy from a clothing line from a character that is “different” or just homosexual (although there hasn’t been anything to say this 100%, but it’s been implied with Michael Urie’s gay character giving him advice on being himself). Teenagers require a certain acceptance from their peers, although maybe they could aim for the gutsy fashionistas. But why Marc’s line if they decide to use this as their outlet of being different? I guess because they fit, if nothing else?
But in order to make money from the clothing line (since it’s not like Marc is cutting the pants himself), it can’t really be a niche as I see it, since that would make the pants $100+ if there are less than a few thousand being sold. I heard Beyonce’s line had jeans that they wanted to sell to the common woman that were $100-150 and people on Oprah’s site (the line had been featured on her show) were saying that the price was too high for them to buy.