ABC Places Real Announcement In NYT For Ugly Betty Wedding

In what may be the coolest unconventional marketing idea yet, ABC placed a paid wedding announcement in this Sunday’s New York Times.  The announcement begins:

“Wilhelmina Vivian Slater, Creative Director at MODE Magazine, will marry Bradford Emerson Meade, media mogul and chairman of Meade Publications, on Thursday, November 8 at 8pm.

To prevent the excessive press coverage, the location of the wedding is not being released, but it will be covered exclusively on the ABC Television Network.”

My goodness, that’s genius!  If only they’d done that for Luke and Laura when I was younger…

Read on for an actual scan, and more of the announcement.

The faux announcement continues:

“Ms. Slater works in New York as the Creative Director at MODE Magazine. She is a former supermodel who started in the fashion business as the assistant to former MODE editor-in-chief Fey Sommers.

Ms. Slater is the daughter of the esteemed Senator Slater. She has one daughter, 17-year old Nico Slater, who is currently attending boarding school in France.

The bride will be wearing a custom-designed Vera Wang gown for the ceremony and will be attended by close friend, global fashion icon and pop superstar Victoria Beckham.

Mr. Meade, 60, is the founder and CEO of Meade Publications. He has 2 children, eldest son-turned-daughter Alexis and New York bachelor Daniel Meade, both currently co-editors-in-chief of MODE.

Mr.Meade’s previous marriage to Claire Meade, the co-founder and co-owner of MODE Magazine ended in divorce in May 2007.

All press requests should go through Ms.Slater’s personal assistant Marc St.James.

For all the nuptials details, visit abc.com.”

Here is a scan:

The part about Marc is absolutely hilarious!  So, now we know that Bradford is 60, and Wilhelmina’s middle name is Vivian.  More fodder for Facebook trivia! 

Source: Gothmatist, Televisionista